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INCREASE SALES BY 25% WITH CUSTOMIZED SUBPRIME SOLUTIONS FOR YOUR DEALERSHIP
THE FOCUS ADVANTAGE

Since 2001, Focus has specialized in delivering subprime customers for dealerships nationwide. With franchise and independent dealers in 150 markets and over 5 million leads delivered - no company has done it better or generated more leads than Focus. 

Focus has evolved into one of the best advertising agencies in the industry. Currently we account for 10% of NEW Mitsubishi sales and over $1 billion in revenue for our clients. Our 22 years of automotive experience has allowed us to create a successful formula that is increasing sales by at least 25% for our clients. 

OUR SUCCESS FORMULA

Join our group of successful clients and increase your sales by 25% with a Standalone Subprime Profit Center. This subprime solution is customized and completely tailored for your dealership. 


The success formula begins with an in-depth analysis. We first analyze your territory and deliver a detailed advertising plan based on your budget and goals.


Next, we produce a customized, :60s commercial for your dealership based on the offers and incentives you'd like to highlight. 

View some of our favorite client spots below:


As your spot is being produced, our team builds your subprime social pages, as well as, a custom landing page with URL. Our high converting landing pages are used for your Facebook/Meta and Google advertising. 

View our high converting pages below:

The best part? We offer many tools and features for your team to utilize (most coming standard with your campaign):

SPARK 
Connect to leads within seconds of form submission with Spark coming standard with your Focus campaign.

CRM Integration
Send all leads and customer data directly to your CRM. Coming standard with your Focus campaign.

Dealership CRM
Don't have a dealership CRM? All Focus clients get access to a personal CRM dashboard to work leads.

BDC Services
Need help with BDC? Our full service BDC staff is  dedicated to boosting your show rate and sales.

Co-Op Documents
For co-op eligible campaigns, we prepare your documents and even help with submission.

Dealer Support
Our team is always here for you. We pride ourselves on giving you exceptional customer service.

Texting
Reach customers on their mobile device and increase  shows with our always evolving texting tool.

BENEFITS OF BUILDING A SUBPRIME BRAND

History repeats itself and before we know it, the subprime industry will be booming. Is your dealership ready? 

For dealerships that are committed to subprime, building a Standalone Subprime Profit Center has several advantages: 

Generate More Leads

Generate more leads by not attaching a manufacturer name to your advertising.

Maximize Results

Proper targeting and demographic segmentation make it easier to work leads.

Increase Organic Traffic

Building a subprime brand generates more organic traffic for your subprime team.

Maximize Your ROI

We separate the most profitable segment of automotive sales with this model.

DEALERSHIP TESTIMONIALS:
Joe Las
Sherman Dodge/U R Approved Credit
Steve Huffman
Charleston & Clarksburg Mitsubishi
Matt Law
Springfield Mitsubishi
Doug Baum
Lewisville & Hurst Mitsubishi Autoplex
Jeff Causey
Don Franklin Mitsubishi
Increase your sales by 25% with a customized Standalone Subprime Profit Center for your dealership.

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